The platform is rolling out a fresh option that enables them to cut down on the quantity of AI-made media appearing in their streams. This initiative comes as the company announced that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
This change is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a increase in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is classified as “AI slop”, a phrase for substandard, mass-produced content that is often illogical or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we aim to give people the option to see more or less of that, based on their own likes,” stated a company executive.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its app tagged as made with AI. In total, over 100 m media items are submitted to the platform daily, making clips made by AI a limited part of its complete catalog.
User Control Features
Users will be in a position to decrease or raise the volume of AI-generated videos they view by opening the “manage topic” setting in the application and choosing the AI content topic. Additional categories that currently be controlled under the tool encompass current affairs, fashion, beauty, and dance.
Content Labeling and Policies
Its policies oblige content makers to label lifelike AI-made content, and it prohibits harmful deepfakes of public figures or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the app will henceforth attach an artificially created watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This step is intended to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2m educational fund for professionals and groups to develop informative material about using AI responsibly. This initiative will support charitable organizations focused on training programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, amid controversy over proposals to lay off hundreds of safety staff in the United Kingdom. TikTok is planning to cut hundreds of positions in its user protection division in London, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but AI can protect employees by eliminating the most graphic content ahead of it gets reviewed by humans. The company reported a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
